---
title: The Store Master
description: The Store Master
---

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# The Store Master

## The Store Master helps organize retailer data by aligning it with specific store information, making it easier to track sales and inventory accurately. We maintain a standard list for most retailers and update it as new stores are added. Alternatively, you can use custom store descriptions, which would require your business to update the Store Master when new store details are received.

#### **Enhancing Store Details**

Store details encompass more than just addresses. You can enrich your reports with business-specific information like store type or the field team member assigned to each store. This is managed through additional customizable fields in the Store Master, which need to be updated whenever new information is available or existing details change. Utilizing these custom fields allows for effective grouping and analysis of store results.

#### **Managing Updates**

In the krunchbox portal, you have the ability to update store details manually. This can be done individually or in bulk via the store update tool accessible to your designated staff member with admin rights. For guidance on using this tool or to schedule an induction training session, please consult your onboarding team.

### **Using Custom Fields**

If you plan to use custom fields or need to add new ones, contact your onboarding team for setup assistance. Fields left incomplete will be marked as ‘unknowns’, and we recommend setting up alerts to flag these instances. Should you need to add or modify custom fields later, please reach out to us at [support@krunchbox.com for support.](https://academy.krunchbox.com/knowledge/support@krunchbox.com?hsLang=en)

 

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